![]() ![]() “New Zealanders have grown enormously in their understanding of wine, and their appreciation of it,” he observes, based on his 22 years with Fine Wine Delivery. But once an expert has done quality control, the best judge of whether a wine is good is the person drinking it. Otherwise, it’s not your world’s best chardonnay.”Ī lot of work goes into making sure the wines he sells meets the most important standard of all – taste. And style is just as important as quality. “If you like a nice big buttery chardonnay – and this is a lean Chablis style that must be consumed with food –and you try it and just don’t like it at all, that’s because of the style. It’s about getting the right wine for the right moment, says Poole, who explains this by drawing an analogy to trying the world’s best chardonnay, and sending out a missive to customers that they should buy it. And while he rejects plenty of wines from ever making it onto his shelves, he also rejects the idea that people should be snobs about it. ![]() He’s been sampling wines with an exacting and demanding palate, carefully sorting which wines will and won’t make the grade throughout his time as the proprietor of the Fine Wine Delivery Company. But how do you take that desire to drink good wine – wine that you’ll love – and convert that desire into actually finding what you’re looking for?įor Jeff Poole, that’s a question that’s occupied him for more than 40 years. You drink it to enjoy the taste of it or to enhance a certain meal or mood. Nobody really drinks it for their health. That’s a shame because the point of wine is pleasure. It can be intimidating trying to break into that. A whole culture surrounds wine, which can appear impenetrable. There are subtleties and hints in each bottle that don’t present themselves to a novice palate. It can take a lifetime to truly become an expert on wine. One online wine retailer is using artificial intelligence to help find what you’re looking for.Īuthor: Alex Braae, Staff Writer of The Spinoff. Standing in front of a wall of wine bottles trying to find something that you’ll like can feel futile. ![]()
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